Action-filled video ad on Burj Khalifa to promote Dakar Saudi Arabia 2020

Uncategorized Yen Doran 28-Dec-2019

Dubai’s Burj Khalifa proudly being part of a global campaign to celebrate Saudi Arabia’s hosting of the Dakar Rally from January 5 to 17, the first time the world’s most challenging race will be held in Asia.

The campaign features an action-filled video ad that will be screened in iconic locations around the world such as Burj Khalifa, Times Square in New York and Leicester Square in London, in addition to Riyadh, Jeddah and Dammam in Saudi Arabia.

The campaign will also appear in Milan and Madrid as well as Paris, the home of Dakar Rally.