Adidas Reinterprets Iconic Running Shoes

Style Syahirah Mokhtazar 08-Aug-2019

In the land of Hollywood, filmmakers keep producing remakes of iconic films. In the same vein, shoes get a similar treatment with adidas Originals reworking the archival Ozweego and Lxcon contemporary silhouettes.

Welcomed back in about 5 crazy colours, the current Ozweego is inspired specifically by the lightweight and comfortable cushion runner silhouette from Ozweego 3 in 1998. The modern-day version is incorporated with some modern tech adjustments while maintaining its nostalgic looks of the 90s models.

The Lxcon silhouette also takes cues from the design of its OG iteration, presenting its now-iconic design language in a contemporary context. With a unique lacing system and knitted upper, it is a modern silhouette which could only have built from the adidas archive.

Both silhouettes have been given the boost of the adiPRENE technology from the adidas archive, mutating adidas Originals DNA. Worn as a badge of honor and a symbol of technological innovation in footwear during the 90s, adiPRENE reimagines a performance from the past to create maximum comfort for the present.

Both silhouettes are born out of a continued search for the future of footwear aesthetics and represent the spirit of a new generation of creators. A celebration of the brand’s reimagining and dissecting of its past to create the icons of tomorrow, Ozweego and Lxcon silhouettes are the latest in the line of forward-thinking adidas Originals design.

The new models are now available through adidas shops globally.