Ben & Jerry’s Officially Launches in Malaysia
Mouth-watering chunks and swirls of ice-cream goodness greeted us at the launch party of Ben & Jerry’s first Scoop Shop at Sunway Pyramid, one of Malaysia’s prominent shopping malls.
SalamToday had the sweet opportunity to explore the exciting menu the shop offers, which are made up of 16 ice cream flavors, including the brand’s global best-sellers. They are Cherry Garcia, Chocolate Fudge Brownie, Chunky Monkey, New York Super Fudge Chunk, Triple Caramel Chunk and Tonight Dough alongside new shakes, sundaes, ice-cream cakes and a wide range of merchandise.
It was a joyful afternoon as we got to witness the shop open its ‘doors’ for at the exclusive launch for the media representatives.
“Ben & Jerry’s ice-cream is made up of delicious chunks and swirls all blended together into absolute perfection,” said Shiv Sahgal, the Marketing Director of Unilever Malaysia.
Shiv adds that all flavors available at the Scoop Shop are certified halal.
“The story of Ben & Jerry’s goes back to when two friends came together to make great ice-cream. But it’s more than that,” he said.
“The brand believes in social causes too. It takes a stand on issues that really matter. For example, Ben & Jerry’s has a powerful and positive advantage in evoking social and environmental change.
“It has been at the forefront of climate justice for many years now in many countries across the globe. We are proud to introduce Ben & Jerry’s to the market and its strong values along with it.
“We look forward to educating our local consumers on the brand’s history and our unique social mission which aims to create a positive difference in the world,” he said.
Aligned with this approach, Ben & Jerry’s in Malaysia has partnered with eat X dignity, a homegrown initiative that provides underprivileged students with entrepreneurial opportunities in the Food & Beverage industry to create baked goods that will be made readily available at the Ben & Jerry’s Scoop Shop in Kuala Lumpur.
In addition to that, the Scoop Shop will embark on reducing single-use plastic in-store, offering biodegradable paper straws and wooden spoons to customers.
Looking forward to visit the all-new Ben & Jerry’s shop? If you’re in the area, you might want to stop by the shop this Monday, September 2nd as the shop will be serving free – we repeat, FREE 10,000 scoops from 12pm to 8pm!
Ben & Jerry’s Scoop Shop can be located at LG2, Central Avenue, Sunway Pyramid.