Chocolate Covered Oreo Debuts in South East Asian Market

Savour Syahirah Mokhtazar 02-Jul-2019

What’s better than Oreo? We say chocolate covered Oreo.

The latest creation by Mondelez International’s two big brands Oreo and Cadbury Dairy Milk – a combination of the iconic crunchy Oreo cookie coated with smooth and creamy chocolate by Cadbury has made its way into the South Asian market, with Malaysia being its first destination.

The launch comes after the new product variant was earlier introduced in countries like the United Kingdom South Africa, United States of America, Australia and India.

If you’re familiar with Oreo’s iconic ‘Twist, Lick, Dunk’ eating ritual, the brand has kicked things up a notch by bringing forth an all-new twist on that expression to ‘Lick It, Crunch It’ as a new way for fans to indulge in the new creation.

Oreo Chocolate Coated, Simon Crowther, Senior Marketing Manager, Biscuits and Snacks (Malaysia, Singapore, Thailand), said “We wanted to create a product that breaks free from the conventional mould of our other product variations, while still ensuring that it is something our consumers would turn to whenever they feel in need of a snack.

“As a brand that prides itself on its playfulness, we believe that the introduction of Oreo Chocolate Coated will inspire our consumers to stay playful in their ways of coming up with more creative and fun ways of indulging in the Oreo Chocolate Coated”.

Crunchy and creamy altogether, there’s nothing chocolate aficionados wouldn’t love about this new sweet treat!

(Photos courtesy of  Madhat Asia)