Explore K-Wave Culture With the Locals

Are you secretly a die-hard K-pop fan? Do you wish to learn dance moves performed by your favourite Korean pop stars? How would you like to pick up the latest K-beauty tips from the local beauty experts? If you check yes to all the above, chances are you’ve been hit by the Korean wave.

The Korean wave (Hallyu) has grown rapidly over the last few years into a global cultural phenomenon. K-pop artists are topping the Billboard charts and headlining music festivals around the world, while K-beauty brands continue to inspire millions of consumers to embrace new beauty and skincare regimens. There are more than 90 million Hallyu fans around the world today, with Forbes reporting an estimated 22% increase in 2018 from the year before.

With available home rental platforms like Airbnb – which has broadened its services to provide tailored activities and other experiences under Airbnb Experiences-  travelers can now immerse themselves in the local community by exploring the electrifying K-pop scene as well as the world of K-beauty with the locals, though the company’s newly launched K-pop and K-beauty experiences.

If you pay a visit to Seoul, Korea, here’s what you can include in your itinerary:


Choose your K-wave Adventure with Airbnb’s K-pop and K-beauty Experiences – your insider’s guide to two of Seoul’s hottest trends today. Guests can learn from deeply knowledgeable hosts who are active members of their communities and love what they do.

A few examples would be Airbnb hosts like Wild Waackers Battle winner Mul, who runs a K-pop dance class in the heart of Seoul’s arts district, Hongdae; or television broadcaster Cyoung, who is dedicated to sharing her top makeup and skincare secrets with over 300 cosmetic brand samples available in her studio.


Wonder what it is like to dance like a K-pop star?  Get your dancing shoes on and recreate the moves from your favourite K-pop hits! This 2-hour session led by professional dance teacher Bryan gives guests the chance to form a small dance team, get your moves on and create your very own hit music video, which you can take home with you.

Alternatively, dive headfirst into the recording studio and unleash some powerful vocals. Professional vocal trainer Celine will bring you through a one-to-one workshop on singing techniques before you record a song of your own.

Or, if you’ve ever wondered what it’s like to be a musician in Seoul, explore funky Hongdae on a music walk with local musician and TV personality Zozno. You’ll learn about the history of the bustling arts district first-hand over a cup of coffee in a local cafe, then pop into Zozno’s personal studio and have an opportunity to play his personal collection of instruments before catching a live music performance together.


Transform your skin from dull to dewy perfection under the tutelage of Melixir Vegan Skincare founder Hana, and make your own organic bath bombs with flowers, herbs and other 100% plant-derived ingredients. If makeup is more your thing, try designing your own natural, petroleum-free lipsticks in customized shades with certified skincare specialist Victoria.

For those keen on a private style consultation and custom-tailored suits, host expert Jen has worked with major beauty and fashion brands for over twenty years. Drop by for a cup of coffee and leave with your own personalized style chart, grooming tips, and a brand-new wardrobe.

Check out all the K-Beauty experiences here: https://www.airbnb.com/s/all?refinement_paths%5B%5D=%2Fplaylists%2F33094


Photos and source: Archetype Agency