Rejoice Launches New ‘Hijab Perfection Series’ for Ramadan
‘Hijab’ is a religious and symbolic identity for Muslim women but they do face unique hair concerns beneath the veil every day. To address these concerns, P&G Rejoice scientists have interviewed hundreds of consumers and found that there is a considerable increase in temperature and humidity in the head region under the veil versus outside in their recent study. According to the study, three main hair and scalp concerns for ‘hijabistas’ (hijab fashionistas) today are dandruff, malodor, and tangled hair.
To counter this issue, Rejoice proudly unveiled its new collection of Shampoo and Conditioner ‘Hijab Perfection Series’ that comes with a breakthrough 3-in-1 formula which solves dandruff problem with extra clean anti-dandruff properties.
It also provides extra cooling sensation from Menthol, added with a refreshing smell of Kasturi flower and provides extra smoothness for tangled hair.
The science behind the new Rejoice formulas was shared along with interactive science demonstrations by Dr. Rebecca Kan, P&G Asia Pacific Haircare Scientific Communications in an event which took place in Kuala Lumpur.
“Rejoice has always been a brand of firsts by launching First ever 2-in-1 shampoo, First ever Cosmetic Anti Dandruff shampoo and also the First ever Hot Oil shampoo. It has always defined the benchmark for superior smoothness and has been one of most loved haircare brands in countries like Malaysia,” she said.
Rejoice Hijab Perfection Series is available in two variants for Shampoo, 3-in-1 Perfect Cool (for stronger cooling and ultimate freshness effect) and Perfect Perfume (for long lasting scent intensity). The shampoo variants are complemented by 3-in-1 Perfect Conditioner for smooth and conditioned hair with lightweight feel. This conditioner can be paired with both variants of the 3-in-1 Perfect Series shampoos.
Rejoice ‘Hijab Perfection Series’ shampoo and conditioner are available in three different sizes with 170ml, 340ml and 600ml. To find out more about Rejoice Hijab Perfection Series, visit Rejoice Malaysia Facebook Page at https://www.facebook.com/rejoicemalaysia/.
The shampoo range is currently available throughout stores in Malaysia and Indonesia only.